Explainer Video on Prayagraj One City App

• Client Origin:  India

Impactful Promotional Tool is Video

Palpixel created a visually compelling explainer video for the Uttar Pradesh Government and Axis Bank, introducing the Prayagraj One City App. This app is designed to enhance smart city governance by providing digital access to essential urban services. The video highlights the app’s features, such as navigation, event updates, emergency assistance, complaint registration, and digital payments, making civic services more accessible to residents, tourists, and pilgrims.

Approach

Palpixel developed the storyboard from scratch using Illustrator, ensuring that every visual effectively communicates the app’s benefits. The team focused on a clear narrative structure, making the content engaging and informative. The animation style was chosen to align with the government’s branding and the app’s user-friendly interface. The voiceover complements the visuals, providing a seamless and easy-to-understand explanation of the app’s functionalities.

Outcome

The final video serves as an impactful promotional tool, increasing awareness and adoption of the Prayagraj One City App. It simplifies complex information into an engaging format, encouraging citizens to embrace digital governance. By bridging the gap between the government and the public, this video contributes to smarter, more efficient urban management in Prayagraj.