Brand Identity & Guidelines

Client: Mahirah

Client Origin: India

Exploring Directions and Concept

We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified.

Logo Construction & Spacing

Color

Once we identified the right shape for the Mahirah logo sign, we started exploring color combinations Shades. Golden color shades symbolizes royal, premium, pride, confidence, intelligence, faith, and truth. To highlight some "Royal Traditional," we chose a Golden and Gray tones.

Testing

Good visual identity should give the brand a marketing advantage. The trick is to find the middle ground between a unique look to stand out from in-niche competitors, and the expected visual language in the industry to be defined correctly from the first glance.