Brand Identity & Guidelines

Client: Contrarian Wealth

Client Origin: India

Exploring Directions

We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified.

Concept

Color

Once we identified the right shape for the LugBee logo sign, we started exploring color combinations Shades. Brown color shades symbolizes reliability, elegance, security, loyalty, trust.